Summary: A New Brand World - Scott Bedbury

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Ebook in EPUB format. Available for immediate download after we receive your order

DRM:
Watermark

Publication Year:
2013

ISBN-13: 9782806222534

This work offers a summary of the book "A NEW BRAND WORLD: 8 Principles for Achieving Brand Leadership in the 21st Century" by Scott Bedbury.<br>Scott Bedbury is the CEO of Brandstream, a global brand development consulting practice. Before that, he was senior vice president of marketing at Starbucks, easily one of the most recognisable brands in the world. A strong set of brand values can be a company’s most important asset. They allow a company to distinguish itself from competitors and to gain the trust and loyalty of its clients over a period of time. Bedbury talks about a brand being like a company’s conscience. It needs to be relevant, consistent and coherent. But more importantly, it needs to be cared for and brought to life by humans who care about its future and longevity.<br>This summary of A New Brand World outlines eight principles to creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.