Case Studies on Marketing Books in the United States

Availability:
Ebook in PDF format. Available for immediate download after we receive your order

DRM:
Watermark

Publication Year:
2003

ISBN-13: 9780973386295

Presents five case studies to inspire you with creative and practical ideas to successfully market your books. There are case studies for publishers who were able to place their books on the bestseller list and those who created word-of-mouth campaigns that led to impressive sales with profitable results, all supported with detailed marketing plans.